Social media
Instagram isn't just about a nice feed and appealing photos. It can be. But there are better ways to sell on Instagram or raise brand awareness.
What methods do I use when working with my clients?
- I speak to a specific group of people.
- I create content about what interests those people.
- Through it, I give them tips, entertain them, or inform them.
- I follow trends and choose topics that spark discussion.
- I evoke emotions in people with my posts and texts.
- I am consistent in my communication.
- In my posts, I call people to action.
- I set goals and do everything to reach them.
- I test what is working and what is not.
- I use analytics and other tools for maximum efficiency.
- I cooperate with the client so the content is still authentic.
- And many more.
You can see all these and other ways to sell on Instagram in the posts below.
All your activities on social media should be in line with your strategy, target group and business goals. Your Instagram activities will depend on what goals you choose for the network, how much time and money you want to invest in marketing here, what stage you are at, etc.
How to use LinkedIn correctly? How to gain reach? Take a look at my clients' successful posts. Each post is successful in a slightly different way, but each one has achieved its goal.
Štefan Prokop
Founder of the Outcybers (Bezpečný kód) project, author of the #procpodnikam (eng: #whyidobusiness) newsletter
- Editing of author's post, creation of graphics on request, interaction on LinkedIn
Why is this post so successful?
- Catchy first sentence and eye-catching graphics
- Controversial and topical subject matter
- Honesty
- Clarity and appropriate length
- Call to action at the end of the post
- Hit the goal (reach and new followers)
Cybersecurityplatform
A professional community and platform for experts and students in information and cyber security
- Creating posts to promote events and courses, including graphics
Why is this post “not” so successful?
It might seem that it isn't. It doesn't have hundreds of thousands of views or many interactions. That's true. But Cybersecurityplatform earned thousands of dollars.
Using similar posts, I managed to increase the number of course participants several times over. How?
- Unusual (for this field) and eye-catching graphics
- A short post, but with a clear message
- A clear call to action at the end
- A link to the course conversion page
Not sure how to get started with social media, or want to hand over its management to a content specialist / ghostwriter / social media manager?
Contact me via e-mail adela@adelapro.com, or via contact form.